I was the UX design lead for Panera Bread's first native iOS mobile application and optimized mobile website. The app was designed during a time when very few restaurants had ordering capabilities, let alone a multitude of different fulfillment methods. I led a team of UX designers to develop the underlying mobile strategy, design every feature of the app and mobile website, and ultimately reimagine key operational processes (such as Rapid Pick-Up). The following are just a few features of the app:

• Order for dining in, Rapid Pick-up, or delivery

• Highly customized ordering options

• Express order (leveraging saved favorites and payment information)

• MyPanera loyalty program integration (redemption across multiple channels)